有钱任性：穿名牌更能帮你赢得工作？
Imagine this:You’re interviewing two people for a job. They’re equally competent, capable,and qualified—but you can see that one is wearing an outfit from H&M andthe other’s clothes are clearly from Louis Vuitton. Which candidate willyou hire?想象一下：你正在面试两位申请者，他们都很有竞争力，资历不相上下——但你明显可以看出一位穿着H&M的外套，另一位身穿路易斯·威登的名牌服装。你会聘用哪一位呢？A newstudy in the Journal of Business Research suggests you’remore likely to choose the latter. Surveying students at a large urbanuniversity in Seoul, South Korea, researchers from Yonsei University andCoastal Carolina University examined how we react to others dependingon the brands they’re wearing. To do so, they tested several scenarios of someone wearing a luxury brand logo, a logo from anon-luxury brand, or no logo. They found that in nearly every situation, peoplegave preferential treatment to the personwearing the luxury logo.来自《商业研究杂志》的一项新研究表明你很有可能会选择后者。来自韩国延世大学和美国卡罗莱纳海岸大学的研究者通过对位于韩国首尔市区的大学生的调查，来测试人们对于身穿不同品牌的人有怎样的反应。采用这种方法，他们在不同场景下分别测试人们了对于身穿名牌的人，身穿普通品牌的人和身穿无品牌衣服的人的反应。他们发现几乎在每一种情况下，人们对身着名牌服饰的人会更加友好的对待。The researcherscall this effect an example of costly signaling theory, which says that peopleshow off to “signal” to others that they can afford to do so. In the case ofluxury brands, the theory predicts that people wear expensive clothing to flaunt that they can afford it, thereby increasing theirstatus in the eyes of others.研究者管这种效应叫做消费价值信号理论，意思是这些人在展示一种“信号”告诉其他人他们可以买得起名牌。这一理论指出，身着名牌的人通过自己身穿的衣服来夸耀自己买得起名牌，从而提高他们在别人眼中的地位。But this doesn’tnecessarily mean you should rush out and splurge on Gucci shoesbefore your next job interview. The researchers caution that severaladditional factors are at work.但这并不是说你需要马上冲出去，在你下一个工作面试前血拼一双古奇的鞋子并穿上。研究者在工作中也注意到一些其他附加因素。For one, theobserver must recognize the brand logo without assistance. If the wearer has topoint out what she’s wearing, the effect is destroyed. And, of course, theobserver must know the brand to recognize it in the first place.例如，观察者需要在没有任何帮助的情况下认出品牌标志。如果需要穿衣者自己说出她穿的是什么牌子的衣服，则完全达不到效果。同样，当然，观察者需要第一时间认出是什么牌子。For another, howsomeone wears the brand matters. The researchers say that a gaudy outfit will probably backfire with wealthy observers.Wealthy people tend to value subtlety in showing one’s social standing, viewing“loud” displays of clothing as being in bad taste. Cheaper designer items caterto the opposite impulse, often featuring large logos that allow theirpurchasers to conspicuously show off the brand.另外，穿什么牌子到底有多重要。研究者称一件华而不实的名牌服装可能对于富人观察员并没有什么好的效果。富人更加倾向于巧妙的表现自己的社会地位，身穿名牌出来显摆被看成是品味很差。低廉设计的品牌则正好相反，他们经常在衣服上印上很大的标志，让他们的购买者肆无忌惮的展示他们的品牌。The hiring processis known to be fraught with biases—now it seems we can addfashion to the list too.聘用的过程被认为是充满偏见的——如今我们还可以加上时尚这一条了。大连华工创新科技股份有限公司拥有全球领先技术、十年品质保证、贴心的售前售后服务，优秀的研发团队，保证客户不同的需求。有意者请登录www.hgcx.cn或致电0411-39525022密封点胶机,胶条发泡机,聚氨酯涂胶机,机柜密封打胶机,双组份淋胶机,板材刷胶机,断桥铝门窗注胶机涂胶机机柜点胶机 密封点胶机 机柜密封 机器人涂胶机 胶条发泡机 断桥铝注胶机 穿条发泡 板材刷胶机 汽车涂胶机 全自动点胶机 PU发泡机 密封胶条设备 自动密封 设备视频 机械手汽车密封点胶机 Website： HGIT Dispensing system dispensing machine for Cabinets CNC PU Seal Pouring Machine Foam sealing gasket machine Injection (Potting) Machine barrier-strip foam technique Customized production solutions Foam sealing machine (FIPFG) Warm Edge Spacer Forming Machine PU foam dispensing machine Glue Dispensing Robot strip feeding PU foam Foam in Place Gasket machine 1K PU foam dispensing machine
看看人们对于身穿不同品牌的人有怎样的反应，沙发座 人靠衣装马靠鞍 关键是核心技术 在手 一切都不怕的 名牌不代表你个人的 铭牌只是外表，深入了解，方显本色。 66666666666666666666666666666666 万一对方不认识你穿的衣服的牌子呢 楼主是做服装的吧，这里是化工圈，都有统一工作服，楼主想多了哦 人不可外相； {:1110_555:}{:1110_559:} 狗眼看人低，需要真才实学才行。 人的内在的气质，靠衣装难以真正体现 人靠衣装马靠鞍，但不能金玉其外败絮其中。 人不可貌相
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