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Quora精选:心理学上,人为何会有色彩偏好

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发表于 1970-1-1 08:00:00 显示全部楼层 |阅读模式
What is thepsychology behind someone's favorite color?
从心理学上讲,我们为什么有最喜欢的颜色?
1. Race
种族
Art teacher andcolor theorist Josef Albers once conducted an experiment with his students.
艺术老师兼色彩理论家约瑟夫·阿波斯曾经用他的学生们做过一个实验。
He first askedthem to paint a canvaswith swatches of their favorite colors. Then hehung the results on the walls accompanied by a photograph of each student.
他首先让学生们在画布上用自己最喜欢的颜色画些色块。然后,它把这些作品挂在了墙上,并在每一个作品旁边放上了对应学生的照片。
An interestingpattern soon became apparent: people most liked the colors of their own bodies.
这时,出现了一个很有趣的结果:人们基本都更喜欢自己身体上的颜色。
Blue-eyed peoplewere smitten with shades of blue. Blondes taken with yellow hues. Redheads werefascinated by various russet shades. Dark-skinned people with browns andolives.
蓝眼睛的人对蓝色完全没有招架力。金发的人喜欢黄色系。红发的人则对各种红褐色着迷。深色皮肤的人喜欢棕色和橄榄绿。
2. Gender
性别
Vance Packard, inhis famous book THE HIDDEN PERSUADERS, said that store products— like boxes ofdetergent—- will sell better to women if they are packaged in red; conversely,he said, men are most attracted to store products packaged in blue.
万斯·帕卡德在他的著作《隐藏的说服者》当中说:像香体喷雾一类的货架商品,如果用红色的包装,就更容易让女性购买;相反地,他又说,男性更容易被蓝色包装的商品吸引。
If a man does picka red, Packard claimed, it will be an orange-red, while women seem to prefer“cool” reds.
帕卡德说:即使一个男性真的选择了一款红色商品,那这也会是一件橙红色的商品,而女性更倾向于“冷色调”的红色。
Me, I haverecently noticed that many, many products aimed at men will come in a black orgray package, almost as if to say, “If you’re a man, you demand serious,no-nonsense products.” (And women don’t?).
而我呢,我最近发现,很多针对男性消费者的商品都会用黑色或灰色的包装,简直就像是在说:“如果你是个男人,你就应该要这种严肃的、不开玩笑的商品。”(而女性就不是?)
The big questionis: do the sexes like these colors because they were taught (brainwashed?) todo so by their parents and societies, or by a shadowy patriarchy? Or is theresomething more fundamental, even genetic, at work in our color preferences?
现在主要的问题是:两性分别喜欢这些颜色到底是因为父母、社会、亦或是潜移默化的父权体系教他们这么做的(被洗脑了)?还是说,在我们的颜色偏好这件事上,有一些更基础的、甚至是基因层面的因素在起作用?
N.B.(注:nota bebe,源自拉丁文) I am just tossingup here things I’ve variously read on the subject. I do not submit them here asfacts, necessarily, or as my own personal convictions on the subject.
注意:我只是讲了些我在各处阅读到的材料。我并没有说他们都一定是确凿的事实,也不是说这些都是我对这个话题所抱的观点。
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